Social Value – The Bottom line

Much debate has gone into trying to define how much social marketing is worth or what is the dollar value or ROI of a social marketing campaign

When pondering the conundrum two things are clear, the first is that it’s very difficult to clearly and definitively track the value of social media and second we all just know it IS valuable

A recent figure released put a facebook fan’s value at around $71,* meaning a fan would spend $71 on a company’s product

A recent post in socialmediaexaminer.com outlined some points for effective measurement of social media

1. Define Your Inputs for Lead Generation

2. Use Lead Scoring to Place Leads Into the Proper Place in the Sales Funnel

3. Understand Where Social Media Efforts End and Sales Efforts Begin

4. Ask Yourself Where You Need to Optimize Your Social Media Lead Generation Efforts

Read full article and points expanded here

* Full Article -  Does It Really Matter How Much a Fan is Worth?